What we call ‘the world’, is not given as self-evident from the outset.

It is apprehended…, in an ongoing crisis of spatial consciousness.

– Ernst Cassirer

Cartography serves a need to situate both ‘detail’ and ‘meaning’. 

With capacities for impact + repetition, a map can bring both ‘insight’ and ‘deception’. Yet, any line of deception is duly eclipsed by layers of verification, and hours of comparison. Maps hold attention.., inviting us to de-construct and re-present a collective idea of place.

• Our  initial innovation is Assemblage:
  
  • The identification and display of vital elements.

• The urgent innovation is Access:
  • A ready digital circulation without barriers.

• The ultimate innovation is Aspect:
  • The new horizons formed by absorbing unlimited spatial experiences.

In 2014, the Nobel Prize affirmed the effect of specific brain cells within the temporal lobe that map a string of spatial experiences, forming the basis of our very existence. 

Indeed, to map…is to be.., connecting the ‘self’, and realizing the ‘other’.